Brighton SEO October 2025: From HTTP To Headless – How Migrations have evolved

I had less than 5 days to prepare the talk as I was a last minute speaker, but loved the challenge <3

Brighton SEO

Talk: From HTTP to headless: how migrations have evolved

Date: Friday 24th October 2025, 9.30am

By: Nick Samuel – Head of Technical SEO at Dentsu

The Slides…

• SpeakerDeck Version
• SlideShare Version

Thank You

Thanks to BrightonSEO (Kelvin and Andrea) for selecting me to speak…again:

• Alex Wright – For sharing the last minute opportunity with me to speak about Migrations!
• Rachael Murdoch – For supporting the talk and sharing her slides for her talk
• Dentsu Tech SEO Team for giving their insights on the question “Have migrations got easier in the last 10 years”
• Mario La Malfa and Tanvir Ali for giving it a quick sense check to check it wasn’t completely shite
• Anyone else who helped out along the way!

Connect With Me:

I’m not very active on socials etc. but will try and keep an eye on these during and after BrightonSEO.

More than happy to have a quick chat and help answer any questions you may have or discuss any challenges you have.

• LinkedIn.com – nmsamuel
• Blue Sky – nmsamuel.bsky.social
• Twitter/X @nm_samuel – not sure if anyone uses Twitter anymore…I don’t